RFP - MARKETING SERVICES FOR DESCHUTES COUNTY FAIR & EXPO AND THE ANNUAL DESCHUTES COUNTY FAIR & RODEO FOR 2024-2026

DESCHUTES COUNTY
Request for Proposal
MARKETING SERVICES FOR DESCHUTES COUNTY FAIR & EXPO
AND THE ANNUAL DESCHUTES COUNTY FAIR & RODEO FOR 2024-2026

DCFE is seeking a qualified individual or agency to work collaboratively with its staff and sponsorship sales team on rebranding and marketing both the property and the annual Deschutes County Fair & Rodeo event. This project includes the development of a refreshed brand identity, a marketing strategy and implementation of that strategy.

The selected Proposer shall develop a refreshed brand identity and marketing strategy for DCFE’s unique organizational entities, which include Deschutes County Fair & Expo, Fair & Rodeo and the Expo R.V. Park and for possible new events or activities, as requested. The selected Proposer shall also implement the marketing plan across various channels and monitor the performance of marketing efforts, making data-driven adjustments to optimize results and maximize ROI.

Brand and marketing strategies will be used to support the marketing of the facility with the goal of booking and hosting events. Marketing strategies should include digital marketing, traditional advertising, social media engagement and community/trade engagement outreach and initiatives.

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